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How to read StockBrief
🏢 Business Signal
Measures the quality of the underlying business — not the stock price.
Based on fundamentals, earnings track record, analyst views and insider activity.
🏢 Strong
The business is healthy. Revenue is growing, margins are solid, analysts are mostly positive and the company is generating real cash. A strong business can still have a falling stock price — that's a timing issue, not a quality issue.
🏢 Mixed
Some positives, some concerns. Maybe revenue is growing but margins are thin, or analysts are split. Worth digging deeper before forming a strong view.
⚠️ Weak
The business has real concerns — declining revenue, poor earnings, high debt, or insiders selling. This is separate from whether the stock is cheap or expensive right now.
📈 Price Signal
Measures short-term price momentum — which direction the stock is moving right now.
This is context for timing, not a measure of business quality.
↑ Trending up
The stock is trending upward over the last 20 days and trading above its key price averages. Momentum is positive. Note: buying a rising stock means you're paying more than someone who bought last month.
→ Moving sideways
The stock is moving sideways with no clear direction. Neither strong buying nor selling pressure. Can be a period of consolidation before a move either way.
↓ Pulling back
The stock has been declining and is trading below its recent price averages. If the business is Strong, this can sometimes be a better entry point — but falling stocks can keep falling. There's no rush.
💡 How to read both together
🟢
Strong + Rising— Good business, momentum behind it. Conditions are aligned.
🟡
Strong + Falling— Good business on sale? Or still falling. No rush — watch for it to stabilise.
🟡
Mixed + Rising— Price is moving but business has question marks. Understand why before acting.
🔴
Weak + Falling— Both signals are negative. Worth understanding the business concerns first.
For educational purposes only · Not financial advice · Always do your own research